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Turtle River Trading Company

  • 5227 N US Highway 51 Mercer, Wisconsin 54547
  • Vendor Type: Guides, Outfitters
  • Fishing Type: Freshwater
  • Fishing Style: Spin / Bait Casting
Angler Endorsed
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Turtle River Trading Company

We are a family owned business in the heart of downtown Mercer.  Turtle River Trading Company started with the dream of Earl Lundquist, a Chicago Detective who was an avid fisherman and hunter.  Earl dreamed of moving to the Northwoods and opening a bait shop, which he did with his wife Nancy in 1994.  The shop is now owned and operated by Nancy Lundquist and her son, Scot Lundquist.  The store has provided quality live bait, tackle, hunting supplies, fishing and hunting licenses, line winding and much more to anglers of the Northwoods for 19 years.

Guides: Mike Vecchione, Jim Kiepke, Jeff Winters, Ed Osep, Jeff Robl, Nathan Sleight

Request Booking/Information

Call today (802) 347- 4550 or fill out the form below to plan your next fishing adventure:

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